Edmonton Whisky Festival: Master Class with Whisky Insider – J. Wheelock
Posted by Arctic Wolf on January 11, 2014
Edmonton Whisky Festival
Master Class with Whisky Insider – J. Wheelock
Featuring: BenRiach, Compass Box, Dalmore, GlenDronach, & Whyte & Mackay
Where: Edmonton Delta South Hotel
When: Wednesday, January 15, 2014 (6:30 PM – 7:30 PM)
Ticket Price: $25.00 each
The 2014 Edmonton Whisky Festival is proud to introduce to Edmonton, Whisky Insider, J. Wheelock. Based in Calgary, Alberta, J.’s role is to connect with like-minded individuals, groups and establishments, from the Prairies to the Pacific, espousing the virtues of the whiskies he’s been charged to represent. His schedule is chock-a-block full of meetings and events held by various whisky appreciation groups, where he works on building relations and cultivating connoisseurs who have the very same passion for whisky that attracted him to the business eleven years ago, when he started with the famed family of whiskies held by The Edrington Group (Macallan, Highland Park and The Famous Grouse). Having recently joined the Authentic Wines and Spirits team in Calgary (Dalmore, Jura, Glendronach, BenRiach, Compass Box), his philosophy has not changed.
“My vision is to help establish Canada as a major consumer on the world stage, which ultimately means we get more of the unique and hard-to-find bottlings. I like to call it ‘collective selfishness’.”
J. is also responsible for connecting his brands with people in the spirits trade, from staff at some of the country’s top bars and white table clothed-restaurants, all the way to swanky speakeasies and stalwart pubs.
“Some just want the basic knowledge in order to enhance their sales abilities. Others want to get to the heart of the brands and become ambassadors in their own right. The range of what is available in Canada is better than ever, and there’s always something to talk about.”
For more information please contact:
Vines – Riverbend Wine Merchants (Edmonton)
Tickets are now available from Vines or through the new website: (http://edmontonwhiskyfestival.ca/)
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