The Rum Howler is Number 1 on Google
Posted by Arctic Wolf on March 16, 2014
It all began in the Spring of 2007 when my Brother-in-law (Merv) reached into his liquor cabinet and pulled out a bottle of Wiser’s 18 Year Old Whisky which he had bought 25 years earlier with the intention of sharing it with a friend on a special occasion. The occasion wasn’t really that special, I was just traveling through Calgary with my family and decided to stop by to say hello. But Merv decided that this visit was the special occasion he had been waiting for. And his generosity set everything in motion for what was to follow. You see, as touched as I was by my brother-in-law’s generosity, I realized that at some point I would need to reciprocate. Therefore, when I arrived back home in Edmonton, I set out to find a special bottle which I could share with him (should he ever manage to tear himself away from Calgary and come up to Edmonton to visit me).
So a week later, I found myself in one of those boutique Wine and Spirits stores asking the manager for some help to find a special whisky. I settled on Wiser’s Red Letter Whisky and happily went home to show my wife (Maureen) the $150.00 bottle of whisky I found. Her reaction set me further along the path I had started, as rather than scolding me for spending a ridiculous amount of money upon a bottle of whisky; she said, “I thought Merv liked Gin.”
She was right of course; although Merv had shared a very special whisky with me, if I was to truly reciprocate, I would have to find a special bottle of gin to share with him. So I went back to the boutique store, asked about gin, and came home with a bottle of Tangueray No. 10. This time my wife (who is ever helpful) said, “What about the rest of your family?”
My head fell; because again, she was right. I wasn’t worried about my friends, they would be cool with just about anything as long as it was cold. But the members of my immediate (and some of the extended) family tend to be a tad jealous of each other. If it became known I had bought a special bottle to share with Merv, then the others would expect the same treatment. So I ambled back to that boutique liquor store a few more times, and by the time I was done, I had bought 2 bottles of rum (Flor de Cana 7 Year Old Rum and Matusalem 12 year Solera Blender), a bottle of vodka (Wyborowa Exquisite), a bottle of Tequila (Herradura Reposado) and a bottle of The Macallan 15 Year Old Fine Oak Single Malt Scotch to go with my bottles of Tangueray No. 10 and Wiser’s Red Letter Whisky.
I was hooked of course. It was so much fun going to that liquor store, tasting samples from a few of their open bottles, and then choosing something special to bring home. I soon had many more bottles and a brand new liquor cabinet to house them in. I explained to my wife that I had learned that there were many different styles of both rum and whisky, and surely when a special guest arrived I should have some sort of selection for them to choose from. And the Vodka, Gin and Tequila were needed in case someone was partial to those spirits instead. It was all part of my effort to be a good host when special guests arrived. Of course, I wasn’t fooling anyone, my wife and I both knew the real reason I was continuing to go back and forth to find new bottles. It was because I had caught the collecting bug, and it had bitten me hard.
I continued to taste and collect different spirits over the next few years, and I discovered I was growing particularly fond of rum. So much so, that I began to haunt the online forums trying to locate the best brands for my collection. I enjoyed this research especially reading reviews of various spirits and comparing what I tasted to what was being written. Soon I got the idea into my head that it would be fun to write my own reviews about the spirits I had been collecting.
It turned out that all that research I had done to find the best bottles, and all that tasting I did before adding each new prize to my collection had served me well. I began my writing by placing a few somewhat brief ‘reviews’ on my favourite rum website, “The Ministry of Rum“. Although I was strictly an amateur, my reviews (and my quirky style) seemed to strike a chord with the other collectors and members of that website. One of those members had his own rum website, “Rum Connection” and he invited me to be a guest reviewer on his site. After writing a few reviews for Rum Connection (which were received extremely well), I decided that I should open my own review website which I did in the late fall of 2009.
My writing and my website have attracted a loyal and growing following which opened many doors for myself and led to some wonderful opportunities. This includes invites from rum companies who have offered to fly me down to look over their operations (see here), and similar invitations to all manner of rum and whisky festivals all over North America. As well, I began to receive requests to act as a Spirits Judge at some of the major Spirit’s Competitions in Canada and the USA. In fact I have served three times on the jury for the annual Canadian Whisky Awards, as well as twice in the same capacity for the International RumXP Competition at Rum Renaissance in Miami.
This all brings me to the point of this article. Recently, it has come to my attention that my website, The Rum Howler Blog (according to Google), has become the number 1 internet source people turn to for Rum Reviews. The proof of that statement can verified by simply typing the key words “Rum Reviews” into your Google search engine. What you will find is that this website will be listed on the first page of the Google Search, usually ranked Number 1.
I am very pleased that my spirit reviews have been received so well, and my readers continue to find value in them. My recent number 1 ranking on Google is extremely satisfying! However, as pleased and satisfied as I feel about my work and my website, I would like to stress that my opinions expressed on this website are just that, opinions. Please, enjoy what I write; but trust your own instincts as well. Opinions vary and everyone’s preferences are unique. The only person who can truly decide if a spirit gives you enjoyment is yourself. I am flattered that so many people have come to trust my reviews; but I want you to trust your own tastes and preferences as well.
It all started when my Brother-in-law offered to open and share a special whisky with me seven years ago, and I can’t even guess where it will go from here …
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