Old Monk is a dark rum produced by Mohan Meakin Limited in Ghaziabad, Uttar Pradesh, India. According to the information I received, it is a molasses distilled rum, blended and aged for a minimum of 7 years. The brand receives very little attention from the press, and does not appear to be represented in any advertising campaigns which I have seen. Rather Old Monk relies upon word of mouth and customer loyalty for its sales. Word of mouth must be good as this rum is (again according to information I received) the largest selling well-aged dark rum in the world.
(Note: India is a huge market for rum, and there is only a small presence of foreign brands on the sub-continent. Based solely upon sales in the home market, this would certainly be a believable statement.)
I was sent a sample bottle of Old Monk Very old Vatted XXX Rum by the local Alberta distributor, Madira Spirits Inc. and asked if I could provide a review here on my website. I was more than happy to oblige.
You may click on the following excerpt to read the full review:
“… As the glass sits the aroma in the air deepens as the brown sugar and baking spices evolve into a scents of licorice stained molasses. Hints of soy sauce and exotic spice wanders into the air with sugar covered walnuts and pecans sitting underneath. I thoroughly enjoy nosing the glass …”