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Whisky Review: Black Velvet Deluxe Canadian Whisky

Posted by Arctic Wolf on January 19, 2010

I don’t think it would shock anyone who reads my blog to know that I love Canadian Whisky.  I find it to be the smoothest, easiest drinking whisky in the world.  It mixes well in all kinds of cocktails, and for the most part Canadian Whisky has a consistent flavour profile, with the variance between brands being found  in the nuances of their flavour profiles, rather than in large differences between those  flavour profiles.

Black Velvet Canadian Whisky was originally produced at the famous  Schenley distillery in Valleyfield Quebec in 1945, and has a long history in North America.  The original name was Schenley Black Label; but, because of its unusual smoothness, the name was later changed to Black Velvet.  A very successful marketing campaign introduced in 1969 featured the “Black Velvet Girl”. Famous faces who have been Black Velvet Girls are, Christie Brinkley, Sybil Sheppard and Cheryl Tiegs.

Now the whisky is a blend of distilled and aged Canadian whisky currently produced at the Black Velvet Distillery (Palliser Distillery) in Lethbridge Alberta. According to   the brand owner,  Constellation Brands, Black Velvet is the second highest selling whisky in its category in the US.

Here is an excerpt from the review:

“This is a polished, smooth whisky with the alcohol bite soothed and mellowed.  The spices are mild and enjoyable, and I find good  balance.  Citrus fruits sit at the front of the palate, with honey and vanilla.  Of course we have a strong rye influence which provides the foundation upon which these flavours rest. …”

You can read the entire review here:

Review: Black Velvet Deluxe Canadian Whisky

As well I have included a nice “forrest approved” highball drink with a real ‘Canadian’ flair,   called “The Canadian Caribou“.


5 Responses to “Whisky Review: Black Velvet Deluxe Canadian Whisky”

  1. Donald Whittemore said

    OH just to add, I have the “reserve” version, not the regular version.

  2. Donald Whittemore said

    I was really surprised by Black Velvet. I was never really a whiskey drinker before trying Crown Royale, which I thought was really smooth. Black velvet in my opinion is smoother! Very nice flavor, not overpowering. I’m really pleased with it. I haven’t tried many other whiskeys, but I’m happy with the taste and price!

  3. J. Q. Elfers said


    • If you are referring to the new plastic bottles, I have to agree. Plastic and alcohol is a strange mix. I have been told by many reps and experts that the plastic does not alter the taste, but it always seems to me to cause a hint of bitter aftertaste.

  4. jtmills said

    I have been drinking the stuff for 15 years. Half gallon or better a week.
    No hangover and feel froggy the next morning. Good stuff!

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