Review: Schenley OFC Canadian Whisky
Posted by Arctic Wolf on February 28, 2012
Schenley OFC is currently produced at the Lethbridge, Alberta Distillery by Schenley Distilleries (and possibly some is produced at the Valleyfield, Quebec Distillery as well). The Lethbridge Distillery is also referred to as the Black Velvet Distillery, as this is where Black Velvet Canadian Whisky is produced, and, as well, it is referred to as the Palliser Distillery, as it is also where brands such as Danfield’s Canadian Whisky (a Palliser Brand) is produced. To add to this confusing mix of brand owners which produce their spirits at this facility, the back of my last Smirnoff Vodka bottle (owned by Diageo) also indicated that this vodka was distilled at the Lethbridge Distillery. The distillery itself, seems to be owned by Buffalo Trace, who in turn are owned by Sazerac (or perhaps it is the other way around).
My research and digging around with respect to the Schenley OFC seems to indicate that Barton Brands currently own the Brand, although in this confusing maze of product brands and brand owners I certainly would not stake my life on it.
The OFC brand seems to have disappeared from the shelves of many liquor stores stateside, and I suspect that this related to Industry consolidation where for reasons beyond my understanding, solid money earning brands are dumped in favour of the economy of scales achieved by promoting fewer brands names across a portfolio. What I do know is that thankfully, the Schenley OFC is still found on the shelves of many liquor stores here in Alberta. It is a whisky which I hold in high esteem, and one which I felt I ought to revisit here on my website. Here is an excerpt from my original review:
Here is a link to the full review:
Review: Schenley OFC Canadian Whisky
Cheers Everyone!
This entry was posted on February 28, 2012 at 7:49 am and is filed under Canadian Whisky, Whisk(e)y, Whisk(e)y Review. Tagged: Barton Brands, Canadian Whisky, Schenley Whisky, Whisky, Whisky Review. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
2 Responses to “Review: Schenley OFC Canadian Whisky”
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GLENN said
I UNDERSTAND SCHENLEY WHISKY IS WONDERFUL WHISKY SO WHY IS IT SO HARD TO FIND?
Arctic Wolf said
Like I said in the preamble, for reasons beyond my understanding, it appears that the brand owners of many whiskies seem to believe that carrying and promoting fewer brands is good for business.