The Rum Howler Blog

(A Website for Spirited Reviews)

  • Copyright

    Copyright is inherent when an original work is created. This means that the producer of original work is automatically granted copyright protection. This copyright protection not only exists in North America, but extends to other countries as well. Thus, all of the work produced on this blog is protected by copyright, including all of the pictures and all of the articles. These original works may not be copied or reused in any way whatsoever without the permission of the author, Chip Dykstra.
  • Cocktails and Recipes

    Click Image for Awesome Recipes

  • Industry Interviews


    Click the Image for Great Interviews with the Movers of Industry

  • The Rum Howler Interview (Good Food Revolution)

    Click on the Image to see my interview on Good Food Revolution

  • The Rum Howler Blog

  • Rum Reviews

  • Whisky Reviews

  • Gin Reviews

  • Tequila Reviews

  • Vodka Reviews

  • Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 2,138 other followers

  • Subscribe

  • Visitors

    • 13,588,430 pageviews since inception
  • Archives

  • Follow The Rum Howler Blog on

Jose Cuervo Tradicional (Reposado)

Review: Jose Cuervo Tradicional (Reposado)  85/100
a review by Chip Dykstra (Aka Arctic Wolf)
Updated April 14, 2015

According to the Jose Cuervo website, it all began in 1795 when Jose María Guadalupe de Cuervo began to commercially produce his Mexcal wine spirit based upon an official permit from the King of Spain. By 1812, he had established La Rojena, the distillery which to this day still produces Jose Cuervo Tequila. By 1844, Jose Cuervo Tequila was being distributed within Mexico, and in 1873 the earliest known documented export of the Tequila outside of Mexico occurred when 3 bottles of Jose Cuervo were transported across the United States border by donkey. Those exports have continued (although no longer by donkey), and now the Jose Cuervo brand is the best-selling tequila brand in the entire world. Jose Cuervo Tradicional is produced from 100% blue agave, and aged (or rested) in oak barrels for a minimum of two months.

In the Bottle 4/5

I snapped a picture of my sealed Jose Cuervo Traditional Reposado on my back deck, and that picture is shown to the left. The spirit arrives in a tall slender bottle which has a nice appeal; however, if I am honest I must admit that it is rather difficult to place on my tequila shelf which is constructed for the more typically short and squat tequila bottle. The ‘slender tallness’ of the bottle has the additional drawback of being a bit unstable requiring only a small jostle to knock it over.

The bottle is corked with a nice synthetic cork and the labeling is quite satisfactory. Overall the good outweighs the bad, although a shorter squat bottle would have garnered a slightly higher score.

In the Glass 8.5/10

When I poured the Reposado Tequila into my glencairn glass, I noted that the colour is perhaps a little darker than other Reposado Tequila spirits which I have reviewed. It is by no means dark, rather it resembles the colour of pale yellow straw. The initial scent from the glass is rather subdued as far as fruity agave scents are concerned, but I do detect a very light oak in the breezes and some peppery accents.

As I let the glass breathe the earthy agave scents become more noticeable, I seem to catch a very light scent of honey and vanilla behind the light oak, and we have perhaps a little grilled pineapple and scattered tea leaves in those breezes above the glass. Overall I would say the nose is inviting with the herbaceousness of the agave within the spirit somewhat subdued.

In the Mouth 51/60

The aroma of the Tradicional translates very well from the glass to the mouth. The delivery is quite soft in the mouth as the spirit seems to have a bit of an ‘oily’ consistency. The herbaceous agave flavour is somewhat muted (I am reminded of baked squash, and grilled pineapple with a light dusting of white pepper). Hints of light oak, vanilla, and honey accompany that mild, fruity agave flavour across the palate. Although the agave is mild across the palate, I am finding myself enjoying the spirit very much. As a tequila to sip, this is relatively smooth and appealing. As well, when I take a large swallow similar to a  ‘tequila shot’, that smoothness is much appreciated.

Going a little further with the spirit, I mixed a Margarita using my traditional recipe, and I was really impressed. The subdued flavours and the peppery finish appealed to me in that particular cocktail. I tried a couple other recipes, The Scarlet Ruse, which is my variation of the more well-known Tequila Sunrise, and The Lonely Silver Rain, which is a recipe of mine which uses Tequila, grapefruit, and lemon juice to great effect. I even followed a suggestion from the Cuervo website and threw my bottle of Tradicional in the freezer overnight and sipped it ice-cold. I guess I am saying in my long-winded way that the Tequila is very good for cocktails, and is acceptable as a spirit served neat.

In the Throat 13/15

It is in the exit that the pepper and spice reveal themselves fully as the herbaceous agave heats the mouth and excites the tonsils just a bit. The heated finish that features hints of oak and vanilla as well as perhaps a smidgen of honey and scattered tea leaves.

The Afterburn 8.5/10

The Jose Cuervo Tradicional Reposado is very nice. Flavours of light oak and honey mix well with the herbaceous agave flavour.  Although the spiciness is perhaps subdued compared to other brands of reposado tequila I have tried, the flavour profile tasted nice when I sipped the spirit neat. I also found the Cuervo Tradicional very nice for cocktails and in tequila shots.

You may read some of my other Tequila Reviews (click the link) if you wish to have some comparative reviews.


Suggested Recipe:

The three recipes I constructed during my review process resulted in very nice cocktails when I mixed with Jose Cuervo Tradicional. I thought however, that I would explore the idea of the Tequila shot for my suggested recipe. Although it has become quite common to shoot tequila “with a little salt and lime”, another way to enjoy tequila shots is with cinnamon and a slice of orange. I choose to call this variation on the theme of tequila shots, Cinnamon Skin.

SAM_0595 Cinnamon SkinCinnamon Skin

1 oz Jose Cuervo Tradicional
large ice-cube

dash of cinnamon
orange wedge

Place the tequila and the ice into a cocktail shaker
Shake and strain into a chilled shot glass so that the spirit is very cold
Lick the pad of your index finger or thumb of one hand and sprinkle with a dash of cinnamon
Hold the chilled shot in your other hand.
Make a celebratory toast
Lick the cinnamon, shoot the tequila, and bite the orange wedge
Repeat as necessary (but in a responsible manner)!

(Note: This cocktail continues my series of Tequila cocktails named after the Travis McGee novels of American author John D. MacDonald. I have always like the Travis McGee novels, and the titles of these novels just seem to me to be particularly well suited to be also the names of great cocktails.)


You may (loosely) interpret the scores as follows.

0-25     A spirit with a rating this low would actually kill you.
26-49   Depending upon your fortitude you might actually survive this.
50 -59  You are safe to drink this…but you shouldn’t.
60-69   Substandard swill which you may offer to people you do not want to see again.
70-74    Now we have a fair mixing Tequila.  Accept this but make sure it is mixed into a cocktail.
75-79    You may begin to serve this to friends, (we are probably still cocktail in territory).
80-84    We begin to enjoy this spirit neat or on the rocks. (I will still primarily mix cocktails)
85-89    Excellent for sipping or for mixing delicious cocktails!
90-94    Definitely a primary sipping spirit, in fact you may want to hoard this for yourself.
95-97.5 The Cream of the Crop
98+       I haven’t met this bottle yet…but I want to.

Very loosely we may put my scores into terms that you may be familiar with on a Gold, Silver, and  Bronze medal  scale as follows:

70 – 79.5    Bronze Medal (Recommended only as a mixer)
80 – 89.5     Silver Medal (Recommended for sipping and or a high quality mixer)
90 – 95         Gold Medal (Highly recommended for sipping and for sublime cocktails.)
95.5+            Platinum Award (Highest Recommendation)

%d bloggers like this: