The concept for Our/Vodka was born in Stockholm in 2010. Founder and CEO, Åsa Caap, who was the former Innovations Director for The Absolut Company, in collaboration with four entrepreneurs from the Swedish agency Great Works developed the idea of local partnerships in which feature a vodka partly distilled, blended and hand bottled in micro-distilleries in different cities. All of the local partners share the same secret recipe, but ingredients are sourced as locally as possible to give each particular vodka its own unique character. According to the Our/Vodka website:
Our/Vodka was treated as a black ops project under the umbrella of Pernod Ricard before the first micro-distillery opened up in Berlin in 2013 together with two local partners. The pilot in Berlin was a success and a new brand was born.
Our/Vodka now has similar micro-distilleries up and running in Detroit, Seattle, Amsterdam, London, Los Angeles, Miami and New York (in addition to the original micro-distillery in Berlin) as of the end of 2016.
Here is my Review:
Review: Our/Detroit Vodka
Please enjoy my review which includes a nice suggested cocktail, the Peppermint Gimlet.
Chimo!
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