In late November, I received an email from the Export Marketing Assistant for the independent French spirits group, La Martiniquaise. He was writing to me from Farnace to see if I would be interested in sampling some of the revamped new flavoured range of Poliakov Vodka. For those unfamiliar with the brand, Poliakov is an international Millionaire brand with sales in over 50 countries. It is today one of the Top 20 international Vodka brands. The owner of the brand, La Martiniquaise is an independent French group founded in 1934. They are currently the second-largest spirits group in France, and owners of 4 other Millionaire brands, LABEL 5 and SIR EDWARD’S (Scotch Whisky), POLIAKOV (Vodka) and NEGRITA (Rum).
As it was explained to me in his email, Poliakov is attempting to bypass the prevailing “flavour fatigue” which they feel reigns within the flavoured vodka category, and rather than conjuring up new exotic flavours which are probably unfamiliar to their customers, the revamped Poliakov range focuses on ‘within-reach flavours’ which are familiar to their customers.
I agreed to taste some of the Poliakov flavoured range, and William arranged for me to receive three flavours, Poliakov Vanilla, Peach and Lemon Flavoured Vodkas.
Here is a link to the review for Poliakov Peach Flavoured Vodka:
Review: Poliakov Peach Flavoured Vodka
Please enjoy my review which includes a very refreshing recipe, Poliakov “Kool Tonic”. Cheers!
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