Review: Grey Goose Vodka

Posted by Arctic Wolf on July 7, 2011

Grey Goose Vodka was created by Sidney Frank who recognized in the mid 1990′s that North America was ready for a new premium vodka brand. He based his new brand upon what he believed to be a North American perception of the superiority of French production. He therefore chose a distillery in the Cognac region of France which would use French Winter Wheat as the base for his Vodka’s distillation, and a water source which was filtered through limestone. To say that his new brand was a success would be a wild understatement, as Mr. Frank successfully introduced his Vodka to the world in 1997, and then successfully sold the brand to Bacardi in 2004 for an amount which was reported (by Forbes Magazine) to be in excess of two billion dollars.

Since then, Grey Goose has become the standard by which Vodka is judged. I know this because almost every time I receive a sample of Vodka from a person in industry, they tell me that their Vodka is ‘just as good’ as Grey Goose. Since Grey Goose is the standard, I thought that it was about time to put the spirit through the paces of my review system here on my website.

Here is an excerpt from my review:

“…The flavour impressions which I encountered during my first sip were reinforced when I took a nice shot or swallow of a larger portion of the spirit. Ghostly impressions of wheat and starch and just a hint of sweetness. This is very good…”

You may read the full review here: