Introducing Captain Morgan’s New Flavoured Rum Line-up
Posted by Arctic Wolf on March 22, 2015
On February 11, 2015, Captain Morgan introduced three flavors to its fleet of rums, CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut Rum, and CAPTAIN MORGAN® Grapefruit Rum. These new Caribbean flavors are each five times distilled and of course made from cane molasses. Each of the expression blends natural flavors with CAPTAIN MORGAN® White Rum, resulting in a spirit which can be enjoyed as a summer cocktail mixer.
According to my Dan Kleinman, Vice President of Marketing, Rums for Diageo North America:
“This summer, we’re looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions. After last year’s successful launch of CAPTAIN MORGAN® White Rum, we wanted to expand our offerings in the category. These flavors allow adult fans to diversify their cocktails, providing them with a taste of the Caribbean no matter where they may be responsibly enjoying our products.”
The marketing team for Diageo sent me samples of all three of the new flavoured rums for review on my website, and in the coming weeks I will be giving each new flavour a try, and I will publish the results of my investigations here on the website.
Until then I though you might like to try these new Captain Morgan recipes created by their cocktail gurus specifically for each rum (click on the links to view the recipes):
As part of the marketing 2015 campaign, the Captain Morgan Rum Co. will be bringing these flavors to music festivals, pool parties and summertime spots across the country throughout the year 2015. If you encounter these flavoured rums, please enjoy responsibly.
And of course please stay tuned for my upcoming reviews!
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