Review: Black Velvet Deluxe Canadian Whisky

Posted by Arctic Wolf on June 5, 2013

The Black Velvet brand has a long history in North America, originally produced at the Schenley Distillery in Valleyfield, Quebec in the late 1940s. The whisky was initially called Black Label; but because of its perceived smoothness, the producers soon changed the name to Black Velvet. It has been a staple of the Canadian whisky scene ever since and is now produced at the Black Velvet Distillery (also called the Palliser Distillery) in Lethbridge, Alberta.

Black Velvet Deluxe is available both in Canada and in the USA (and apparently in parts of Europe). However, the bottlings for the different markets are not necessarily the same. The whisky available in Canada may actually be slightly older than the whisky available in the foreign markets. The bottle I have reviewed is the one available in my locale (in Alberta, Canada). It does not carry an age statement; but I have been told the whisky in this particular bottle is about 4 to 6 years old.

Three and a half years have passed since I first reviewed Black Velvet Deluxe. About three weeks ago, I decided that revisiting this classic Canadian whisky to see how time and experience have impacted my perceptions. You may read the resulting review by clicking on the following excerpt: