The Black Velvet brand has a long history in North America, originally produced at the Schenley Distillery in Valleyfield, Quebec in the late 1940s. The whisky was initially called Black Label; but because of its perceived smoothness, the producers soon changed the name to Black Velvet. It has been a staple of the Canadian whisky scene ever since and is now produced at the Black Velvet Distillery (also called the Palliser Distillery) in Lethbridge, Alberta.
According to the Black Velvet Website:
Using crystal clear Canadian water, plus the finest rye, grains, and corn, the whisky is painstakingly distilled, blended at birth, and put up in premium oak barrels to gently mature. Black Velvet Reserve was started in 1991 and has steadily grown in popularity due to its smooth taste from longer aging.
Review: Black Velvet Reserve Canadian Whisky
Please enjoy my review which concludes with my serving suggestion, The Canadian Caribou.
Chimo!