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Posts Tagged ‘Sazerac Company’

Review: Mister Sam Tribute Whiskey

Posted by Arctic Wolf on April 10, 2019

Yesterday, Sazerac unveiled Mister Sam which pays homage to Sam Bronfman, who is considered to be the pioneer who founded of the modern-day distilled spirits industry. Bronfman immigrated to Canada from Imperial Russia in the late 1800s, and went on to propel Seagram’s into the largest and most successful distilled spirits company in the world at that time. Sam was apparently focused on making and blending the finest whiskies possible, and maintaining the highest quality standards in the industry. “Mister Sam” as he was affectionately known created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971. As a tribute to Sam Bronfman and the vast contribution he made to the spirits industry, the Sazerac Company has developed a highly limited blended whiskey expression made with some of Sazerac’s finest American and Canadian Whiskeys.

The “Mister Sam” blend was created by Sazerac’s Master Blender Drew Mayville whose career included a 22 year stint at Seagram’s where he was the fourth and last Master Blender under the Seagram dynasty. Mayville had the vast array of Sazerac’s American and Canadian Whiskey stocks at his disposal while developing the final blend.

According to Drew Mayville:

“I was thrilled to be able to work on the blend for this exciting tribute whiskey.  Mister Sam was known to say ‘Distilling is a science; Blending is an art,’ and he’s right.  Creating the elusive perfect blend is every bit about experimentation and precision.  We’re very proud of the whiskey we’ve created.”

Yesterday I gave everyone a teaser and promised that today I would publish my full review of the Tribute Whiskey. Here is a link to that full-page review:

Review: Mister Sam Tribute Whiskey

“… Upon the palate, Mister Sam arrives with the brute force of a sledge-hammer threatening to knock your tonsils down your throat with unabashed whiskey fury. The resulting belt to the mouth leaves you wondering what just happened, but at the same time hoping it will happen again. The whiskey might have rattled my taste buds, but the rich robust flavour is undeniable …”

I hope everyone enjoys the review as much I enjoyed the whiskey!

Chimo!

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Posted in Canadian Whisky, Whisk(e)y | Tagged: , , , , , | Leave a Comment »

Sazerac Introduces “Mister Sam” a Tribute to Canadian Spirits Legend Sam Bronfman

Posted by Arctic Wolf on April 9, 2019

Today the Sazerac Company is unveiling its new Super Premium Whiskey “Mister Sam” which pays tribute to late Seagram’s Leader Sam Bronfman.

According to the presser forwarded to me, Sam Bronfman, or “Mister Sam,” as he was affectionately known, was the founder of the modern-day distilled spirits industry. Despite his humble origins as an immigrant to Canada from Imperial Russia in the late 1800s, Bronfman would go on to propel Seagram’s into becoming the largest and most successful distilled spirits company in the world at that time. Relentlessly focused on making and blending the finest whiskies possible, maintaining the highest quality standards in the industry, creating cutting edge packaging to appeal to consumers and driving incessant product innovation, “Mister Sam” created some of the world’s most iconic spirit brands while at the helm of the Seagram’s empire until his death in 1971.

Montreal, Canada served as the headquarters of the legendary Seagram Company and its patriarch Sam Bronfman.  The tie between the Seagram and Sazerac Companies was formed in the 1940s, when Sazerac’s owners became one of the first distributors of Seagram brands in the United States, forging a long-lasting relationship between the two companies.  Today, Sazerac owns 15 former Seagram’s brands including the iconic Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83, along with its own Distillery in Montreal.

As a tribute to “Mister Sam” and the vast contribution he made to the industry, the Sazerac Company has developed a highly limited blended whiskey expression made with some of Sazerac’s finest American and Canadian Whiskeys.  The “Mister Sam” blend was created by Sazerac’s Master Blender Drew Mayville whose career included a 22 year stint at Seagram’s where he was the fourth and last Master Blender under the Seagram dynasty. Mayville had the vast array of Sazerac’s American and Canadian Whiskey stocks at his disposal while developing the final blend.

This project holds a special place in Mayville’s heart, a native Canadian now living in Kentucky.

According to Drew Mayville:

“I was thrilled to be able to work on the blend for this exciting tribute whiskey.  Mister Sam was known to say ‘Distilling is a science; Blending is an art,’ and he’s right.  Creating the elusive perfect blend is every bit about experimentation and precision.  We’re very proud of the whiskey we’ve created.”

_________________________________________________________________________________________________________

The Press Release I was sent included tasting notes from none other than the esteemed F. Paul Pacult, publisher/editor of F. Paul Pacult’s Spirits Journal, who has reviewed the “Mister Sam” blend (and given it Five Stars).

Pacult’s complete “Mister Sam” tasting notes are as follows:

Nose:

Cigar box, pipe tobacco, Madeira cake, toffee in that order of ascent, but then there’s a rush of oaky vanilla, limestone, flint and sweetened breakfast cereal.  Hearty but elegant, woody but grainy, and floral yet spicy, quite an achievement.

Mouth:

Entry:  Wow, this whiskey is high octane and scintillating, meaning there’s a lot happening here between the spirit fire and the oaky flavor and the lush texture, all pulling the taste profile forward.

Midpalate:  the majestic flavors blanket the palate with lush tastes of raisins, prunes, mince pie, candied walnut, chocolate covered cherry, heather honey, toasted marshmallow, praline, nougat, pecan pie.

Texture: Full bodied; oily; viscous

Finish:

The aftertaste merely underscores all the attributes and virtues identified in the aroma, entry, and midpalate, bringing them into a grand finale that’s hugely satisfying.

____________________________________________________________________________________________________________

Mister Sam was bottled at Sazerac’s Old Montreal Distillery in Montreal, Quebec, “at a full 133.8 Proof. The 2019 release (the whiskey is slated to be released once per year) features 1,200 bottles (750 ml), and will be sold (only) in the United States and Canada at a suggested Retail Price of $249.99. As seen in my photo, “Mister Sam” is housed in an elegant wooden box which includes a copy of the legendary “From Little Acorns” book, which Sam Bronfman penned in 1970, and which details the history of the Seagram’s company.

Of course it was not just F. Paul Pacult who was sent a preview sample for review, The Rum Howler was also sent a fully displayed sample bottle for review. I was asked to provide my review following the press release introducing the Mister Sam Whiskey. That means my full review will publish tomorrow; but just to whet your petite, here’s a spoiler from that review:

“Mister Sam arrives with the brute force of a sledge-hammer threatening to knock your tonsils down your throat with unabashed whiskey fury. The resulting belt to the mouth leaves you wondering what just happened, but at the same time hoping it will happen again.”

Chimo Everyone!

Note: The Old Montreal Distillery, located adjacent to the Port and Old Montreal, dates back to 1929. Sazerac purchased the Distillery in 2011 and brought distilling back to Old Montreal for the first time in decades when it installed a still and began producing whisky in early 2018. The Distillery employs more than 100 persons and is undergoing renovations to add a visitor center and gift shop. It plans to start offering tours by the end of 2019. Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. 

Posted in Whisk(e)y | Tagged: , , , , | Leave a Comment »

Review: Caribou Crossing Single Barrel Canadian Whisky

Posted by Arctic Wolf on September 27, 2012

Although Canadian whisky by volume is the best-selling whisky in the USA, the perception of this class of whisky (amongst spirits writers and whisky critics) is that the Canadian spirit is perhaps thin and uninteresting, (fortunately the millions of people who buy whisky appear to be much more impressed than the critics and writers). The landscape however, appear to be changing, especially at the premium end of the whisky market, where the Canadian spirit has seen strong growth in market share. Recognizing this trend, the Sazerac Company has recently made a push towards the premium end of the Canadian Whisky market with two new releases, Caribou Crossing and Royal Canadian Small Batch Canadian Whiskies.

Caribou Crossing is what is known as a Single Barrel Whisky. From the company’s inventory of over 200,000 barrels of Canadian whisky, Sazerac’s whisky making team selects what they deem to be some of the very finest barrels. Each of these chosen barrels is bottled individually capturing its unique flavour. This means that each individual barrel offers a unique taste experience for the Canadian whisky connoisseur. I was fortunate enough to have been sent a sample bottle from the good folks at Charton Hobbs who are marketing this unique whisky for Sazerac, here in Alberta.

Here is an excerpt from my review:

“… This is a whisky which grows a little in the glass as you let it breathe. The oak and the rye grain seem to gain strength as sawdust and rye husks fill the breezes above the glass. Fresh corn on the cob rises into those breezes; and impressions of butterscotch pudding and vanilla ice cream tempt me into taking my first sip… “

You may read the full review here;

Review: Caribou Crossing Single Barrel Canadian Whisky

Please enjoy my review, and my cocktail suggestion, the Canadian Rye Sazerac.

Cheers!

Posted in Canadian Whisky, Cocktails & Recipes, Whisk(e)y, Whisk(e)y Review | Tagged: , , , , , | Comments Off on Review: Caribou Crossing Single Barrel Canadian Whisky

Review: Royal Canadian Small Batch Canadian Whisky

Posted by Arctic Wolf on September 21, 2012

According to the information sent to me by Sazerac, Canadian whisky is a very big deal in the USA, accounting for sales of roughly 100 million liters of spirits. In fact, Canadian Whisky is responsible for a whopping 11.6 % of the overall spirits market in the USA. Although it has been popular for spirits writer’s and whisky critics to disregard the Canadian Whisky category, the truth is that North America has seen growth in sales of the premium and super-premium categories of Canadian Whisky over the last several years. Sazerac has been a participant in this growth with the launch of their new Single Barrel Canadian Whisky, Caribou Crossing, and their new Small Batch Canadian Whisky, Royal Canadian Small Batch.

The Royal Canadian Small Batch whisky has been constructed from a very small selection (50 barrels) of carefully chosen Canadian whisky barrels. Bottled at 40 % alcohol by volume, this is a 4 grain whisky which was blended from those selected barrels to not only have the smoothness traditionally associated with Canadian whisky; but to also carry robust taste profile forward for the whisky connoisseur.

I was fortunate enough to have been sent a sample bottle from the good folks at Charton Hobbs who are marketing this unique whisky for Sazerac, in Alberta.

Here is an excerpt from the resulting review:

“… The whisky sends an initial display of light oak, sweet butterscotch, and punky caramel corn into the breezes above the glencairn glass. As the whisky breathes, I notice some wood spices and sticky maple wandering upwards joined by vanilla and light almond accents. There is a fruitiness in the air represented by light impressions of dry fruit (plums and apricots), some fresh berries, and a little citrus zest, all of which seem to meld into that sticky maple aroma giving me impressions of freshly opened cans of apricots and pears… “

Here is a link to the full review:

Review: Royal Canadian Small Batch Canadian Whisky

As part of the review I designed a nice cocktail for this whisky called the Sazerac Splash. I hope you enjoy the cocktail and of course. I hope you enjoy my review!

Cheers!

Posted in Canadian Whisky, Cocktails & Recipes, Whisk(e)y, Whisk(e)y Review | Tagged: , , , , | Comments Off on Review: Royal Canadian Small Batch Canadian Whisky

 
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