Today Canadian Club Premium is the flagship brand for the company. Although it was previously aged for a minimum of 6 years in white oak barrels, the brand carries no longer carries an age statement. The aforementioned Canadian Club website now reports:
” … Our best-selling, flagship whisky is where most folks begin their whisky journey. This is the one that started the legend. A giant of Canadian whisky since 1858, it’s aged longer than the 3 years required by law in oak barrels before bottling for the smoothest possible flavour. …”
If you have been paying attention to the new television ads, you will have noticed that Canadian Club has been touting their flagship whisky with a new advertisement featuring the outstanding score (92/100) which Jim Murray (revered whisky critic) recently gave the spirit. This high score is quite a bit north of the last score I published two years ago. However when I learned of Jim Murray’s high score, I couldn’t resist checking my recent private score when I served as a juror for the 2018 Canadian Whisky Awards. Indeed, I found that I also had scored the whisky somewhat higher for those awards than I had in my past review.
So I decided to revisit Canadian Club Premium to see if these observations held up when I tasted the spirit in isolation.
Here is a link to my new review:
Review: Canadian Club Premium Whisky
Please enjoy my latest look at Canadian Club Premium.
Chimo!