Black Magic Rum is a brand of dark spiced rum owned by Sazerac.
This dark spiced rum has an interesting back story which links the spirit to the magic of an ancient sorceress who lived on an island off the coast of Africa. This island apparently existed ‘before time itself’ and was inhabited by a people ‘full of gaiety and life’. Unfortunately this wonderful island sank; but before it did the sorceress imbued the ‘essence and spirit of her people’ into their native drink. Making a rather long story short, several bottles of the magical liquid have turned up over time giving rise to (among other things), the great Pharaohs of Egypt, the Emperors and Dynasties of China, and even the brilliance of William Shakespeare.
One last bottle of this wonderful elixir was found by a Sea Czar whose ship’s steward promptly stole it. This steward ended up in the Caribbean and is said to have began to add a single drop of his magical liquid into each bottle of a dark and mysterious spiced Caribbean Rum (which of course he began to sell). The Steward is long gone, but the implication is that his magical liquid can be found ‘should you ever find a rum marked with the hidden sign of the ancient sorceress’s protection.
That’s not much to go on; but fortunately I was given a sample bottle so that I could taste the spirit and provide this review. Here is a link to that review:
Review: Black Magic Spiced Rum
Please enjoy the full review!
Chimo!
Jack Daniel’s is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery (currently owned by the Brown-Forman Corporation). The flagship brand Jack Daniels Old No. 7 is produced in much the same manner as bourbon, from a corn heavy mash and aged in new charred white oak barrels. However, the Jack Daniel’s distillery has always resisted the use of the bourbon classification, and instead prefers to label their spirit as Tennessee Sour Mash Whiskey. In the advertising and upon their website, the company highlights the fact that Jack Daniels Whiskey undergoes a filtering process (not typically used by bourbon producers) known as the The Lincoln County Process. This Process involves filtering the whiskey through a column of charcoal (or steeping the whiskey in charcoal chips) to remove unwanted flavours and contaminants prior to cask aging. The Jack Daniel’s Distillery produces its own charcoal pellets for the Lincoln County Process from sugar maple timbers. These charcoal pellets are packed into 10-foot (3.0 m) vats, where they are used to remove the impurities from the distilled Jack Daniel’s whiskey.
Corby Spirit and Wine Limited
The Rum Howler Blog 