Wiser’s De Luxe Canadian Whisky has undergone a bit of a face-lift recently as a new bottle and label have been rolled out. In fact the entire Wiser’s family of whiskies has undergone a bit of a re-branding as the company now refers to itself as J.P. Wiser’s rather than simply Wiser’s. This ties the whisky more directly to the founder, J.P. Wiser and perhaps signals that the whisky company is beginning to see the ties to its historical past as something to be embraced rather than ignored.
Additionally the whisky now carries the name ‘Rye’ upon the label. Thus we now refer to this particular brand as J.P. Wiser’s Deluxe Canadian Rye Whisky. This could signal a stronger rye presence in the whisky, or just be an acknowledgement that all Canadian Whiskies which carry a rye forward flavour profile may be labeled as ‘Rye”.
J.P. Wiser’s Deluxe Rye Whisky is the flagship of the J.P. Wiser’s Brand. The whisky carries no age statement and is bottled at 40 % alcohol by volume.
Here is a link to my new review:
Review: J.P. Wiser’s Deluxe Canadian Rye Whisky
Please enjoy my review, Chimo!
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Alberta Distillers Limited (ADL) own the oldest distillery in Western Canada. It is situated in Calgary Alberta and has been producing spirits in the same location for well over 60 years. The distillery is part of the Beam/Suntory portfolio.Alberta Premium is the flagship whisky of Alberta Distillers Limited (ADL), and according to the Beam/Suntory Brands website:
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